Make every mile count. It's not just a tagline, it's a mission statement. Because life is short, and since cars are a big part of people's lives the more you can get out of your car, the more you can get out of life. Everything we do at Kia, whether it's providing one of the best warranties in the business, having more standard features, or enabling someone to have a car in the first place, is done with this in mind. So you can go places you've never been. See things you want to see. Do things you like to do. With a full line of cars, from the Rio - the most affordable four door sedan in America, to our new full-size sedan the Amanti, it's about helping you get the most out of your day. Because in life, every moment counts. And so does every mile.

Kia Motors America is based in Irvine, California, and is dedicated to the strategies of its parent company, Kia Motors Corporation of Seoul, South Korea. The guiding principles are easily stated: "provide high-quality, high-value vehicles at prices well below the competition and back them up with a 10 Year/100,000 Mile Warranty Program and a customer-first policy."

Safety first, from concept to crash test. Kia Motors is determined that every one of its vehicles should be as safe as possible, and this goal is ensured by a rigorous system of collision tests and simulations. Right up until the finished vehicle reaches the customer, Kia maintains a thorough customer-oriented quality control system, precisely assessing the customers’ needs and demands to enhance the production process.

In the past few years we've managed some pretty incredible growth. Both in the number of dealers who sell our vehicles and in the number of owners who are driving them. As a matter of fact, today there are more than one-million Kia vehicles on American roads. Every year more and more people are discovering the value of owning a Kia.